Last Updated: November 14, 2024

1. Introduction and Acceptance of Terms
This Terms of Service Agreement (the “Agreement”) sets forth the legally binding terms and conditions between appTV Ltd. (“Company,” “we,” “our,” or “us”) and you (“Customer,” “you,” or “your”). By accessing or using our services, including our website, marketing campaign management platform, and related services (collectively, the “Service”), you acknowledge that you have read, understood, and agree to be bound by these terms and our Privacy Policy. If you are entering into this Agreement on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these terms.

2. Service Description and Access
Our Service provides a comprehensive marketing campaign management, monitoring, and execution platform designed to help businesses optimize their marketing efforts across multiple channels. Access to the Service requires registration and maintaining a valid subscription. We grant you a non-exclusive, non-transferable license to use the Service solely for your internal business purposes, subject to these terms and your continued compliance with the Agreement.
To access the Service, you must maintain appropriate internet connectivity and computing resources at your own expense. While we strive to ensure high availability of the Service, you acknowledge that temporary interruptions may occur for maintenance or technical issues. We reserve the right to modify, update, or discontinue any aspect of the Service with notice to you.

3. Account Management and Security
You must register for an account to use the Service. During registration, you will need to provide certain Personal Information as outlined in our Privacy Policy. You agree to provide accurate, current, and complete information. You are responsible for maintaining the security of your account credentials and for all activities that occur under your account. You must immediately notify us of any unauthorized use of your account or any other breach of security.

4. Platform Integrations and Data Collection
Our Service integrates with various marketing and tracking platforms such as Google Ads, Facebook, TikTok, and other analytics services. When you connect these platforms to our Service, we access and process data from these integrations as described in our Privacy Policy. You represent and warrant that you have all necessary rights and permissions to share such data with us.

5. Pricing and Payment Terms
The fees for using our Service are specified in your subscription plan. All fees are exclusive of taxes and are non-refundable unless expressly stated otherwise. You agree to provide valid payment information and authorize us to charge your payment method for all fees incurred. We protect your payment information in accordance with our Privacy Policy and applicable data protection laws.

6. Data Protection and Privacy
We process personal data in accordance with our Privacy Policy and applicable data protection laws, including GDPR and CCPA/CPRA where applicable. Our Privacy Policy, which is incorporated into this Agreement by reference, details how we collect, use, share, and protect your Personal Information.
Key aspects of our data protection practices include:

Implementation of comprehensive administrative and technical security measures
Retention of data only as long as necessary for Service provision and legal compliance
Respect for your privacy rights and established processes for handling privacy-related requests
Careful management of international data transfers with appropriate safeguards
Transparent use of cookies and similar tracking technologies

7. Information Sharing and Confidentiality
We share your information only in specific, necessary circumstances as detailed in our Privacy Policy. Both parties agree to maintain the confidentiality of any proprietary information shared during the course of this Agreement. This includes technical information, business processes, customer data, and any other information marked as confidential or that should reasonably be understood to be confidential.

8. Term, Termination, and Data Deletion
This Agreement remains in effect until terminated by either party. Upon termination:

You must cease all use of the Service and pay any outstanding fees
We will provide you with the ability to export your data for a reasonable period
We will handle any remaining Personal Information as described in our Privacy Policy We may retain certain anonymized or aggregated data for analytical purposes

9. Changes to Terms and Privacy Policy
We may update these terms and our Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. We’ll notify you of significant changes through our website or via email. Your continued use of the Services after such changes indicates acceptance of the updated terms.
10. Contact Information
For questions about these terms or the Service, please contact us at:

General inquiries: [email protected]
Privacy concerns: [email protected]