Last Updated: November 13, 2024

Introduction
This Privacy Policy explains how  appTV Ltd. (“Company,” “we,” “our,” or “us”) collect, store, use, disclose, and process personally identifiable information (“Personal Information”) through our website and services. Our Services include comprehensive marketing campaign management, monitoring, and execution platforms that help businesses optimize their marketing efforts across multiple channels. Your privacy is important to us, and we are committed to fair and transparent handling of your Personal Information. By accessing or using our Services, you acknowledge that you have read, understood, and agree to the terms outlined here.

What Personal Information We Collect
Information You Provide Directly When you interact with our Services, you may choose to provide certain Personal Information to us. This typically occurs during account registration, where you may share your name, email address, phone number, and location information. If you make purchases through our platform, we’ll collect payment and billing information necessary to process your transactions. For users who integrate their marketing campaigns, we may receive information from your connected social media accounts and marketing platforms, which is used solely to provide our campaign management services.

Automatic Data Collection
As you use our Services, our systems automatically collect certain information about your interactions. This includes technical data such as your IP address, browser type, and the pages you visit on our website. We also gather information about how you use our platform, including your campaign performance metrics and interaction patterns. This automatic collection helps us understand how our Services are being used and allows us to identify potential areas for improvement. We maintain a strict “no logs” policy regarding your online activity, collecting only the minimum information necessary to operate our Services effectively.

Platform Integrations
Our Services are designed to work seamlessly with various marketing and tracking platforms. When you integrate with platforms such as Google Ads, Facebook, TikTok, or analytics services, we access the necessary data from these platforms to provide our services. This may include campaign performance data, conversion metrics, and other marketing-related information. We treat this integrated data with the same level of care and confidentiality as directly provided information.

 How We Use Your Personal Information
The Personal Information we collect serves several important purposes in delivering and improving our Services. Primarily, we use this information to create and manage your account, process payments, and provide responsive customer support. We analyze usage patterns and campaign performance data to enhance our platform’s functionality and provide you with more effective marketing tools. This information also helps us customize your experience and provide more relevant features and recommendations.

Data Security and Retention
We take the security of your Personal Information seriously and implement comprehensive administrative and technical measures to protect it. While no security system is impenetrable, we continuously work to maintain appropriate safeguards relative to the sensitivity of the information we handle. We retain your Personal Information only for as long as necessary to provide our Services and comply with legal obligations. When data is no longer needed, we securely delete or anonymize it.

Information Sharing
We understand the importance of keeping your Personal Information private and sharing it only in specific, necessary circumstances. We may share information with service providers who assist in operating our platform, always ensuring they adhere to strict confidentiality requirements. We may also disclose information when required by law, during business transfers such as mergers or acquisitions, or to protect our legal rights. In all cases, we strive to share only the minimum necessary information.

Your Privacy Rights
We recognize and respect various privacy rights that may apply to you based on your location. For users in the European Economic Area, the GDPR provides rights including access to your data, correction of inaccurate information, and the ability to request deletion of your data. California residents have similar rights under the CCPA/CPRA, including the right to know what Personal Information we collect and request its deletion. We’re committed to honoring these rights and have established processes to respond to your privacy-related requests promptly and effectively.

International Data Transfers
As a global service provider, we may transfer your Personal Information across international borders. When we do so, we implement appropriate safeguards to ensure your data remains protected according to the standards described in this policy. This may include using standard contractual clauses or other legally approved mechanisms to protect data in transit.

Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience with our Services. These tools help us understand how you interact with our platform, remember your preferences, and provide personalized features. You can control cookie settings through your browser, though some features of our Services may not function properly if certain cookies are disabled.

Changes to This Privacy Policy
Our Services continue to evolve, and we may update this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. We’ll notify you of significant changes through our website or via email. Your continued use of our Services after such changes indicates acceptance of the updated policy.

Contact Us
We welcome your questions and feedback about this Privacy Policy or our privacy practices. You can reach us at [email protected] for general inquiries, or contact our legal department at [email protected] for privacy-specific concerns. If you prefer traditional mail, you can write to us at our physical address listed on our website.

For specific privacy requests or to exercise your data rights, please email us with sufficient detail to verify your identity and respond to your request. We’re committed to addressing your privacy concerns promptly and thoroughly.

our email: [email protected]