Building a campaign with the Campaign Wizard

The Campaign Wizard is the guided flow for building any campaign on Meta, from eCommerce and lead generation to app installs, brand, local, engagement, B2B, and events.

1. Choose a promotion type

Each promotion type comes with its own recommended objectives, fields, and validation rules, so the wizard only asks for what’s relevant to that kind of campaign.

2. Build ad sets and creative variants

Set up ad-set and creative variant combinations across audiences, placements, and bidding strategies. The wizard is built for systematic testing: it structures variants up front instead of making you duplicate ad sets by hand.

Targeting a campaign’s ad sets: detailed targeting drives variant count, while placement and geography narrow who and where each variant reaches.

A bold naming tag (like Language or Ad Placements) doesn’t just label an ad set. It generates the variant in the first place, so the name always reflects exactly what makes each ad set unique.

3. Set your budget schedule

Configure budget and schedule per ad set, with built-in validation that catches scheduling and budget conflicts before they reach Meta.

4. Review before you publish

Every campaign passes through a review step that summarizes every field, targeting, budget, creative, and schedule, before anything goes live. If your account has approvals turned on, this is also where a campaign is submitted for sign-off instead of publishing immediately.