Platform Guides
Understanding Growth Controls
How Profit Goal and Growth Priority shape the daily scale, test, and pause recommendations YieldBI generates for your ad accounts.
Growth Controls are the two settings that tell YieldBI how to prioritize its recommendations: your Profit Goal and your Growth Priority.
The Growth Controls panel: funnel compatibility, your desired goal, and the weight/tolerance sliders that balance it against Meta’s own optimization.
Profit Goal
Your Profit Goal is the target you’re optimizing toward, for example, a target ROAS or cost per result. YieldBI reads engagement, conversion, and revenue signals at the ad level against that goal, not against an account-wide average.
Growth Priority
Growth Priority tells YieldBI how aggressively to act on what it finds: favor scaling proven winners, test new variants, or hold steady while signals stabilize. Changing it changes the balance of the daily recommendations you see. It doesn’t change the underlying data.
Daily actions
Every day, YieldBI turns those signals into a list of what to scale, test, optimize, or pause next. Each recommendation shows the signal behind it, so you can act directly from the list or apply rule-based automation for the ones you want to run automatically.
Related articles
A walkthrough of the Campaign Wizard's guided flow for setting up ad sets, budgets, and creative variants before publishing to Meta.
Platform GuidesHow YieldBI's incremental attribution models and effective windows work, and how they differ from Meta's default attribution.
Meta Ads ConceptsWhy a headline ROAS number can't be judged on its own, how it relates to CPA and AOV, and how YieldBI compares it against your actual break-even target.
Meta Ads ConceptsWhy doubling a budget doesn't double revenue, the prerequisites worth checking before scaling, and how YieldBI's Growth Priority decides which lever to pull.